At Firenxis, we’ve spent quite a lot of time analyzing the problems of Quality Assurance.
Quality Assurance: Why?
In these times, everybody can give away lots of services, to lots of people, but not everybody can do it the right way. What’s even worse, it’s not easy to know if you are giving a good service to your customers. Whether you are a mobile operator selling ringtones, a bank, or a retailer selling flowers, you know the uptime is critical.
Failures are unacceptable. Always. You do not expect your barista at the local Starbucks to take your order, take the money, give you the change, and then hear “We cannot complete your request at this moment. Please come back later”. Imagine how frustrating that’d be. Imagine how frustrating it IS for YOUR customers, when a machine displays those words on a screen.
In an era of fully remote services, most interaction with customers is through machines. When a transaction fails on your website, some (if not all) of these take place:
- You do not fulfill your customer’s needs.
- You lose a sell.
- Your customer leaves frustrated.
- Your customer loses confidence in your service.
- Your customer loses confidence in your brand.
- You fail in your company’s mission.
Do our clients receive a good service?
This is a big question, that’s been driving our research for a long time: Are your customers getting a good service? How do you know? Is it possible to know? If you don’t know that answer… will you just hope that your customers receive good service, based on income figures? are you willing to address quality problems ONLY after your income is affected? if so, how long it would take you to figure that out? are you sure those problems aren’t taking place now?
We can work together in order to answer these questions.
Some problems we’ll face
As we’ve seen, there are tricky questions to answer. We want to be in the shoes of a customer, experience your service, and get a quantifiable qualification of your service, week to week, or even minute by minute. In other words, we want to measure the quality.
Often quality is the sum of all the organization efforts. It is clear that customers perceive the services as a whole, and a failure in one organizational unit could detriment overall service.
We’d also want to analyze how much quality influences in your income. Some services might be more sensitive to quality than others. Efforts could be much more effective when applied to the real problem zone.
Our research
At Firenxis we have assessed these problems and we can offer innovative solutions based in automatic customers simulation, quality metrics and resulting quality data analysis. We are commited to solve our customers problems of quality assurance, by using our tools and knowledge, or by creating new tools and knowledge. We can bring this until now hidden information to the light, and help you fulfill your customers expectations.